After 15 years in Washington, D.C., Point-of-Purchase Advertising International moved its association headquarters from Alexandria, Va., to Chicago. Founded 75 years ago in the greater New York area, POPAI relocated to Washington, D.C., in the 1990s to concentrate on advocacy. As an international association for the marketing-at-retail industry (think product floor displays), a sizable segment of its membership at that time consisted of tobacco companies, which were engaged in a policy fight over the right to advertise cigarettes inside retail stores. Therefore, proximity to the Capitol was key. “We lost that battle and new regulations severely restricted the opportunity… Read More